When David visited tea growers, they often told him: "Please, promote Japanese tea culture in Switzerland. It will resonate better if locals, like you, share it in their language." It was a bit daunting to be entrusted with the responsibility of helping to safeguard such a rich and profound culture.
On our scale, we seek to disseminate reliable information, raise awareness of the variety of teas, and convey the taste of authentic Nihoncha, just like over there.
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24 heures "Matcha craze dries up the Japanese market
Western demand for powdered green tea is so high that Japan can no longer keep up. What if we drank something else?"
RTS TV news
"Towards a global shortage of matcha and pistachio"
RTS journal
RTS interviewed some of our customers and myself about the matcha situation.
Other posts about matcha:Read our sustainable solutions to the matcha shortage
Other posts about matcha: